Not exactly Emmy-winning acting but it’ll do. As of 2am – 20 hours after upload, it’s gotten over 93,000 views. The audio and timing is too perfect for it to not be guerilla marketing. I hate the term but that’s how you make a video go viral. By being unrelated, controversial, provocative and by featuring chicks fighting preferably in a mud bath or jelly. Not trying to choke your marketing message down our throats in an unoriginal, uninspired commercial, because people only share videos that are shocking (IE 8 Puke Girl), awesome (Levi’s Jeans) or hilarious (Old Spice).
Comments on the Youtube link point to it being an Earth Day propaganda message (see: Green Washing) or Eco brand largely because the girl goes nutters about the boy using plastic bottles. Which is fine by me on any account because whether you believe in climate change or not, plastic bottles account for 1.5million tonnes of waste a year. And where do the wastes go? Short of shooting them into space, have you heard of the Great Pacific Garbage Patch?
Anyway, I am going to roll my eyes overdramatically if it’s a brand trying to hawk their latest line of re-usable, non-carcinogenic bullshit tupperware water tumbler.
What do you guys think? Which brand shot the “Chick going insane on V-Day” video?
Share your thoughts with me in the Comments!